Privacy Policy

This policy explains what Deadlock Shop collects when you visit, why, and what you can do about it. The short version: this is a one-person reference site, not an ad business. It does not sell your data, it shows no ads, and it honors the Global Privacy Control signal your browser can send.

Information collected automatically

The site is hosted on Cloudflare. Like any web host, Cloudflare processes the standard request data your browser sends when it loads a page: your IP address, the browser and operating system you are using, the page you requested, and the referring page. This is used to serve the site, keep it available, and protect it from abuse. It is a normal part of how the web works and is not tied to any advertising profile of you.

The Deadlock item icons, shop art, hero portraits and ability icons, and the upcoming heroes' portraits, name logos and hero vote stickers, are Valve's art, reproduced from the game files (tables use small copies of the icons and portraits). They are served from this site, not from a third-party image host, so loading them sends nothing to anyone else.

Analytics

Cloudflare Web Analytics counts page views and measures how fast pages load, using a small script Cloudflare adds to each page from static.cloudflareinsights.com. It sets no cookies, uses no local storage, and does not identify or follow you, so it reports only aggregate numbers, such as how many times a page was viewed. Because it stores nothing and identifies no one, it is not tied to the Global Privacy Control the way the scripts below are. Cloudflare processes this data under Cloudflare's privacy policy.

Deadlock Shop uses Google Analytics 4 to understand which pages get read and roughly how many people read them. Google Analytics sets cookies, such as _ga, so that repeat page loads from the same browser can be told apart and counted as one visitor rather than many. This is used only to measure traffic in aggregate. It is not used for advertising, for building a profile of you, or for tracking you across other sites.

Google Analytics also counts a few interactions with the shop and the matchup lab: opening the matchup lab, changing a matchup, copying a build or matchup link, opening a shared build or matchup link, and clicking a link in the shop's note on what changed in your build. The only detail sent with these is the name of the hero or heroes involved, such as Abrams, and for a click in that note, the page name of the hero, ability or item you clicked. No other items, no personal data, and nothing you type is sent.

If the build planner or the matchup lab fails to load, Google Analytics counts that too, so we find out when the tools are broken. The only detail sent is which tool failed and a fixed reason, such as a timeout. No error message, web address or personal data is sent.

Google Analytics respects the Global Privacy Control. If your browser or a browser extension sends the GPC signal, the analytics script is never loaded at all, so no analytics cookies are set and no data is sent to Google from your visit.

You can also opt out of Google Analytics on every site you visit by installing Google's official Analytics Opt-out Browser Add-on.

Grow by Mediavine

Deadlock Shop also loads Grow by Mediavine, a script from faves.grow.me that measures site traffic so the site can be reviewed for Mediavine's ad program. It shows no ads. It may set cookies or use local storage in your browser, and it sends usage data and standard request information, such as your IP address and browser, to Mediavine, which processes it under Mediavine's privacy policy. Like Google Analytics, it respects the Global Privacy Control: if your browser sends the GPC signal, Grow is never loaded. If the site ever starts showing ads, this policy will say so before they appear.

Saved builds

The shop and the matchup lab remember your last build in your browser's local storage, so it is still there when you come back. It holds only the heroes, levels and items you chose, and for the shop, which version of the game's data the build was last opened with (so the shop can say what changed since). It never leaves your device, and the site's own scripts send it nowhere. The Clear build and Clear matchup buttons remove it, and so does clearing this site's data in your browser. The light or dark theme you pick is kept in local storage the same way.

Cookies

The only cookies on this site are the Google Analytics cookies described above and any Grow sets, and only when those scripts are loaded. The main one, _ga, holds a random identifier used to distinguish one browser from another so visits can be counted. The site runs no ads. If the GPC signal is present, or if you clear or block cookies, these are not set.

Your choices and rights

Deadlock Shop does not sell your personal information, and it does not use it to profile you. Depending on where you live, you may have the right to access the personal information held about you, to have it corrected, or to have it deleted. Because the only data involved is standard hosting logs and aggregate traffic measurement, these requests are usually straightforward to handle.

If you are a California resident, you have the right to opt out of the sharing of your personal information for advertising. This site shows no ads. The one script from an advertising company is Grow by Mediavine, which measures traffic for Mediavine's ad-program review. The site honors the Global Privacy Control automatically: a GPC signal from your browser is treated as a valid opt-out request, and neither Grow nor Google Analytics loads at all.

To exercise any of these rights, or if you have a question about this policy, email hello@vient.org.

Changes to this policy

If this policy changes, the date at the top of the page is updated. Meaningful changes to how data is handled will be reflected here rather than made quietly. Questions are always welcome at hello@vient.org.